WHAT I’VE BEEN UP TO

FREELANCE COPYWRITER & CREATIVE DIRECTOR

  • Available for copywriting and creative direction services:

    • Integrated campaigns

    • Email, paid & organic social, product/site, app, print, tv/radio, etc.

COPY MANAGER | STITCH FIX | 03/21-09/22

  • Led team of three full-time Copywriters & roster of freelance talent

  • Ran Creative team meetings, approved all copy coming out of the department for consistency in brand voice & tone

  • Collaborated with Design, Integrated Marketing & Merchandising to tell compelling stories across multiple touch points

  • Owned the verbal brand identity, from email to product to social

GLOBAL CONTENT MANAGER | PENS.COM | 09/18-3/21

  • Increased organic blog traffic by 40% YoY

  • Crafted content plan for long- and short-term web & social media goals

  • Established brand voice & editorial standards

  • Managed & grew social media presence

  • Managed team of two copywriters

EDITORIAL MANAGER | WILLIAMS-SONOMA INC. | 02/16-02/18

  • Created high-level brand stories for each season that spanned print, web, in-store signage, video, social media & product copy

  • Worked with collaboration partners from Harry Potter to Anna Sui

  • Wrote six 120-page catalogs per quarter

  • Oversaw all copy coming out of the department

  • Managed team of four copywriters

SENIOR COPY MANAGER | MINTED | 03/15-01/16

  • Worked closely with the CEO to establish the brand voice and tone

  • Collaborated on and wrote all emails, site updates, seasonal catalogs & brand-building pieces

COPY MANAGER | SHUTTERFLY | 09/14-02/15

  • Lead quarterly copy guidance to tell cross-platform stories

  • Oversaw all copy coming out of the department

  • Worked with Creative Director to champion the role of copy in creative

COPYWRITER | SHUTTERFLY | 04/13-09/14

  • Collaborated with the Creative team on the extensive rebrand, including strategy, design & the brand voice

  • Wrote site, email, social & catalog copy, along with photographed weekly blog posts

AND A LOT MORE YOU CAN FIND ON LINKEDIN :)