Client: Stitch Fix
Goal: To build brand awareness for Stitch Fix’s personal styling service.
Placements: National television commercial, email, paid and organic social.
Approach: Questions? Let’s answer ‘em. We took the common questions we received about the Stitch Fix styling service and put them front and center. The result? A snappy, easy-to-understand campaign that put the clients’ style first.
Skills showcased: Copywriting, creative direction, collaboration with cross-functional teams.
Subject Line: Online personal styling…what’s that?
Preheader: It’s Stitch Fix. And it’s easy.
Subject Line: Can you get my fit right?
Preheader: Yup, check out how we do it.
Client: Philz Coffee
Goal: Introduce Philz brand new fall drinks.
Placement: Email, website, store signage.
Approach: We went into this campaign with the goal to be the PSL killer.
Skills showcased: Campaign conception, copywriting, product naming.
The campaign even got a little love from The Star.
Client: Jack in the Box
Goal: Introduce Jack’s newest sauce and wings.
Placement: Packaging and website copy.
Approach: Tap into Jack’s beloved stoner vibe.
Skills showcased: Product naming, product descriptions.
Client: Pottery Barn Teen
Placement: 120-page catalog
Goal: Get teens (and their parents) excited about the upcoming spring break travel season.
Approach: Is there anything that screams vacation more than the Parker Palm Springs? Inspired by the iconic imagery, I wrote playful headlines that spoke to travel throughout the book, with body copy highlighting the specific products.
Skills showcased: Copywriting, project management, creative direction, collaborating with cross-functional teams.
Client: Stitch Fix x Tayshia Adams
Placements: Email, push, organic and paid social.
Goal: Get clients excited about shopping Tayshia’s curated looks.
Skills showcased: Copywriting, creative direction, collaborating with cross-functional teams.
Subject line: See what Tayshia Adams picked out for you
Preheader: Curated for you by a style icon.
Subject line: We can’t let you miss Tayshia’s picks for you
Preheader: Your fall wardrobe is here.
Client: Minted
Placements: Site and email.
Goal: Showcase Minted’s unique online marketplace.
Approach: Hit on what makes Minted truly unique—their beautiful community and beautiful design.
Skills showcased: Copywriting, brand & creative direction, collaborating with CEO.
Minted's brand statement.
An artful, thoughtful way to showcase Minted's array of products on the homepage.
A new email series showing customers how to easily decorate with color theory.
Subject Line: A course on color
Preheader: Decorating by color.
A peek at one of Minted's highest-performing series: wedding trends.
Subject Line: A trip to the Southwest
Preheader: Dusty rose, metallic and pattern invites.
Client: SOREL (A Columbia Sportswear Brand)
Placements: Site and email.
Goal: Revamp SOREL’s brand voice.
Approach: Give energy to SOREL’s unique products through a fresher copy style.
Skills showcased: Copywriting, collaborating with design & marketing.
Client: Pottery Barn Teen x Harry Potter
Placements: Catalog, email, site, interactive quiz, paid and organic social.
Goal: Launch Harry Potter’s first decor collection ever with a magical bang.
Approach: Harry Potter fans are serious about their love for the iconic franchise (Slytherin hive stand up), and I wanted to tap into that. You’ll find lines from the books and movies scattered throughout and a reverence for the fandom.
Skills showcased: Copywriting, creative direction, project management, working with outside approving teams.
