CATHERINE OLIN | Copywriter

OH, HEY!

I live to drain the ink out of endless pens (black BIC, please) and brainstorm with a team who loves branding just as much as burritos.  

WHAT I'VE BEEN UP TO

STITCH FIX | REMOTE

Copy Manager | 03/21 - 09/22

Managed team of three Copywriters along with a roster of freelance talent. Worked cross-functionally with Marketing, Design and Merchandising to create compelling seasonal stories across multiple touch points. Created high-level messaging guidance for launch of new business, Stitch Fix Freestyle.

NATIONAL PEN | SAN DIEGO, CA

Global Content Manager | 09/18 - 03/21

Grew organic blog traffic by 40% YoY. Made content plan for long- and short-term web and social media goals in conjunction with a detailed content calendar. Established the brand voice and an editorial standards document. Revitalized dormant social media accounts and grew presence to report first-ever sales from this channel. Collaborated with SEO team to write blog content that quadrupled monthly organic traffic. Managed team of two Copywriters.

Williams-Sonoma Inc. | San Francisco, CA

Editorial Manager, Pottery Barn Kids & PBteen | 01/16 - 3/18

Created high-level brand stories for each season in collaboration with Senior Management that reached from print to digital to video to in-store signage. Concepted and wrote 6 120-page catalogs per quarter. Oversaw all copy coming out of the department, including marketing emails, site updates and social media pieces. Wrote for all collaborations, including Monique Lhullier, Kelly Slater and Anna Sui. Hired and managed a team of four Copywriters. 

Minted | San Francisco, CA

Senior Copy Manager | 03/15 - 1/16

Worked closely with the CEO and Creative Director to establish the voice and tone of the brand, as they'd never had a copy team. Helped restructure creative department to involve copy more heavily in the brainstorm and ideation process. Wrote all marketing emails, site updates, seasonal catalogs and brand-building pieces. 

Shutterfly | San Francisco Bay Area, CA

Copy Manager | 09/14 - 02/15

Lead quarterly copy guidance, edited all copy coming out of the department and worked with Creative Director to restructure the entire copy team.

Shutterfly | San Francisco Bay Area, CA

Copywriter | 04/13 - 09/14

Wrote site and email copy for the Tiny Prints brand. Collaborated with the creative team on the extensive rebrand, including strategy, design, brand voice and style guide. Concepted, wrote and photographed weekly blog posts.  

Provide Commerce | San Diego, CA

Copywriter | 01/09 - 03/13

Concepted and planned all email themes for the ProFlowers, Shari’s Berries and Cherry Moon Farms, resulting in an average boost of 10% in opens and clicks. Created and managed social content. Wrote all catalogs and direct mail pieces and strategized with site team on site updates. Worked with Art Director on launching a new style guide. Managed copy interns and freelancers. 

HOIST Fitness Systems | San Diego, CA

Copywriter/Graphic Designer | 09/08 - 11/08

Rebranded website, brochures and email blasts with copy and design to inspire a positive impact on sales.

Z57 | San Diego, CA

Marketing Coordinator/Copywriter | 11/07 - 08/08

Crafted fresh copy built for SEO. Synchronized execution and evaluation of marketing collateral between a sizable team to deliver 2,000 leads per day to sales department. Wrote, released and tracked results of all public relation efforts.

MeadsDurket | San Diego, CA

Copywriter Intern | 07/07 - 10/07

Wrote menu copy to leave Pick Up Stix customers drooling. Revitalized copy for national Union Bank of California newspaper ads. Coordinated hot beverage delivery.

WHAT I CAN DO

  • Copy/Creative Direction ++++

  • Microsoft Office ++++

  • Branding ++++

  • Social Media +++

  • Strategy +++

  • Adobe Creative Suite ++

WHERE I WENT TO SCHOOL

The Art Institute of California - San Diego | 09/04 - 09/07

Bachelor of Science in Advertising